Born roughly between 1997 and 2012, this generation – often referred to as Gen Z – presents a unique set of characteristics for marketers, educators, and just about everyone else. They’re digital natives, having grown up with the internet and social media, which profoundly shapes their views and
Born roughly between 1997 and 2012, this generation – often referred to as Gen Z – presents a unique opportunity for marketers, educators, and just about everyone else. They’re digital natives, having grown up with the internet and social media, which profoundly shapes their views and behaviors .
For this generation, news isn't just delivered through conventional media. Actually, Gen Z consumes stories on outlets like TikTok, Instagram, and Twitch, shaping their understanding of current events. sustainability remains a major focus, alongside equality movements and financial pressures — al